When you consider your favorite brands, what stands out? Is it the memorable logo, the clever name, or the creative marketing? Perhaps the products are exceptionally durable, comfortable, or reliable. More likely, though, these businesses won you—and other customers—by building an authentic brand. Your dealership can do the same in establishing brand authenticity. Building this […]

A substantial amount of your current and potential customers’ car research is performed online, but that isn’t the only source customers are using to gather vehicle information. According to our 2023 National Consumer Survey, 60 percent of customers visit at least one dealership before purchasing a vehicle—making the move from online to in-store car shopping […]

If your dealership isn’t capitalizing on video content, you should be. Not only is video one of the most popular types of content consumed online, it’s also the type of content many platforms prioritize in their algorithms—meaning better organic reach than other content types. To help your store make the most of this captivating marketing […]

After handing over the keys to your sales customers, you might be wondering how to keep them coming back to your service department (and not only for that first service appointment but for the long haul). Based on findings from our 2023 National Consumer Survey, we’ve identified several reasons why customers choose to return to […]