Reflects its unique opportunity in the automotive marketplace

Chicago, IL | February 4, 2021 – Capital7, the leading provider of data-driven marketing and software solutions to the automotive market, announces today the rebranding of Caldwell & Kerr Advertising to Capital7 Advertising. Caldwell & Kerr Advertising, a full-service digital agency focusing on the automotive industry, has been part of Capital7 since its acquisition in 2018 and now has rebranded the company name and logo to Capital7 Advertising to match its parent company.

Capital7 Advertising offers 20 years of experience with retail automotive marketing and advertising. The agency represents over 300 automotive dealerships nationwide, including large dealer groups included in the Fortune 500 and Automotive News Top 125. Capital7 Advertising is the original TraDigital Agency™ that combines cross-media optimization strategies, digital television, and award-winning design and production services. The agency has a 98% client retention rate year after year and will continue maximizing leads to capture new audiences and deliver strong results.

“This is a major milestone for the agency and a unique opportunity for Capital7 to expand and collaborate across our full suite of powerful solutions to the rest of the Capital7 customer base,” said Tom Kerr, Executive Vice President of Operations of Capital7 Advertising. “The rename and the rebranding of Capital7 Advertising represents a significant step towards solidifying our stance and direction in the marketplace.”

The rebranding of Capital7 Advertising will further enable the company to stand out amongst its competitors with a new logo, positioning, and website to be more aligned with the Capital7 brand. The rebranded logo incorporates the Capital7 logo while emphasizing its digital advertising roots. Capital7 Advertising’s clients and partners have been an essential part of the rebranding process, and now customers have the opportunity to utilize Capital7 platforms as well.

“The rebranding of Capital7 Advertising reflects Capital7’s vision of creating customers for life through reimagined experiences,” said Sid Nair, President, and CEO of Capital7. “We are proud to be able to stand out from our competitors by providing advertising services and expertise as part of Capital7’s offering. We are now able to fully leverage Capital7 Advertising’s capabilities to our existing customer base of 6500+ dealerships with social media marketing, search engine optimization, paid search, display advertising, pre-roll video, email marketing, and digital television.”

About Capital7

Capital7 is a leading provider of data-driven marketing and software solutions serving automotive manufacturers (OEMs), dealer groups, and individual dealerships. Backed by more than 20 years of automotive and marketing expertise, Capital7 supports over 6,500 dealerships and every major OEM in the country. Capital7’s success drives the next generation customer experience by partnering with the automotive ecosystem to accelerate retailer performance and inspire loyalty. With a technology-driven, consultative approach, Capital7 creates customers for life through reimagined experiences. For more information, visit Capital7.com.